On May 30, 2026, the latest customs data show,my country's woolen products exports totaled US$2.39 billion from January to March, a year-on-year increase of 1.7%, achieving slight positive growth against the background of weak global demand. The export structure shows obvious regional differentiation:Markets such as the European Union and India are growing rapidly, putting traditional markets under pressure; green and sustainable certification has become a hard threshold for European and American orders, and it continues to become more difficult for uncertified companies to receive orders.
The EU is still the largest market for my country's woolen textile exports,There is strong demand for wool sweaters, wool scarves, and high-end knitted fabrics. European consumers' preference for natural fibers and environmentally friendly processes has increased significantly,OEKO-TEX Standard 100. RWS Responsible Wool Certificationhas almost become “standard” for EU orders, and many brands clearly require “no orders will be accepted without certification”.
The Indian market performs well,Exports to India surged by 34.2% from January to March, among which exports of wool strips soared by 152.5% year-on-year. India’s local textile production capacity is insufficient, the middle class is expanding, and the demand for warmth in winter is rising, providing broad space for my country’s mid-to-low-end woolen yarns, wool yarns, and knitted garments. It is worth noting that the Indian market is price-sensitive, but its requirements for quality stability are gradually increasing. Cost-effective blend yarns and woolen woolens are more popular.
In contrast, demand in traditional markets such as the United States and Japan is weak, and exports have declined slightly year-on-year. The main reasons include high local inventories, lack of consumer confidence, and increasing trade barriers.Many companies have reported that American customers are more cautious in placing orders, with smaller batches and shorter delivery times. Prices are kept very low, and profit margins are severely squeezed.
Wool and woolen textile export enterprises should focus on three points at present:The first is to deepen the development of high-growth markets such as the EU and India and optimize the product structure; the second is to speed up the processing of certifications such as OEKO-TEX and RWS to break down green barriers; the third is to promote small orders, quick response and flexible production to adapt to fragmented order needs. In the long run, only companies with certification advantages, technological advantages and rapid response capabilities can gain a firm foothold in the complex international environment.