On May 12, 2026, five major departments including the Ministry of Industry and Information Technology jointly released a special implementation plan for brand cultivation in the textile industry, clarifying new goals for industry development: Key cultivation by 2028 25 An outstanding brand in the textile industry, it comprehensively reverses the development status of the domestic textile industry of "big but not strong, large quantity and low price", and makes up for the shortcomings of private brand exports accounting for less than 20%.
For a long time, my country's textile and woolen industry has led the world in production capacity, but there are problems such as too many OEMs, few strong own brands, and weak high-end voice. A large amount of profits have been diverted to overseas brands and channels. This time, the five departments have jointly launched a multi-dimensional effort from policy support, standard construction, quality upgrading, channel expansion, and international promotion to guide textile enterprises from OEM processing to Independent brand, high-end intelligent manufacturing, quality output Transformation.
The policy focuses on encouraging enterprises to delve into segmented tracks, adhere to the bottom line of quality, strengthen R&D innovation, and standardize brand operations. It especially supports enterprises in cashmere, wool, high-end knitting, functional yarns and other segmented fields to create characteristic brands. In the future, industry resources, policy dividends, and market orders will accelerate the concentration of enterprises with quality, reputation, R&D, and brand awareness, and the development space of small and medium-sized enterprises with extensive low-price competition will be further narrowed.
China Lixian Oumu Woolen Textile Co., Ltd. actively responds to the national textile brand cultivation call, insists on establishing the brand with quality, strengthening the strength with technology, and expanding the market with service, focusing on cashmere thread, Wool yarn, Fancy blended yarn and other core products are deeply cultivated, strictly abide by industry quality standards, adhere to true ingredient labeling, and full-process quality control management, constantly improve product added value and brand influence, follow the path of formalization, quality, and branding development, and strive to build a trustworthy high-quality brand in the wool textile segment.