Currently, the woolen textile industry is in the traditional sales off-season. The domestic sales market is thin, orders are fragmented, and the operating rate is low. This has become a common situation in the industry. However, crises often contain new opportunities. As the trend of personalization and diversification in the consumer market intensifies, "Small batches, multiple batches, and fast delivery" have become the mainstream features of wool spinning orders. Lixian Oumu Woolen Textile Co., Ltd. relies on its flexible production system and customized service capabilities to achieve a steady increase in orders during the off-season, and has embarked on a path of differentiation and breakthrough.
1. Current status of the industry: Under pressure in the off-season, order patterns have undergone comprehensive changes
Since April, the operating rate of core wool spinning production areas such as Hebei, Jiangsu and Zhejiang has only been 65%-70%, traditional large-volume and long-term orders have dropped sharply, and downstream customers generally adopt the strategy of "On-demand procurement, small trial orders, and quick return orders", market presentation Characteristics of “Small order quantity, wide range of categories, and tight delivery time”. At the same time, the foreign trade market is clearly divided. The European Union market has high certification thresholds, making it difficult for small and medium-sized factories to receive orders. While markets such as Russia and the Middle East have stable orders, they also prefer small batches and multiple varieties of purchases. The traditional large-scale production model is difficult to adapt to new demands. Idle production capacity, inventory backlog, and high costs have become common pain points for small and medium-sized enterprises. In this context, Flexible manufacturing, rapid response, and customized production have become the key to breaking the situation for wool textile companies.
2. Core advantages: flexible production line, realizing fast response for small orders
Li County Oumu Woolen Textile Co., Ltd. plans digital transformation in advance, creates a full-process flexible production system, and solves the problem of small order production:
- Intelligent upgrade of equipment: The introduction of fully automatic spinning, winding, and dyeing equipment, coupled with a digital central control system, enables rapid changeover of single equipment and parallel production of multi-category orders. The minimum order quantity is as low as 50 kilograms, completely breaking the limitation of "production only for large orders".
- Digitalization of the production process: Through the seamless connection between the order management system (OMS) and the production execution system (MES), automatic production scheduling and real-time monitoring shorten the traditional proofing cycle from 7 days to 3 days, and the order delivery cycle is compressed by 40%, perfectly adapting to the demand for "quick response".
- Refined raw material inventory: Establish a safety inventory pool of commonly used raw materials, covering mainstream materials such as wool, polyester, viscose, etc. The spot reserves of raw materials are sufficient, and production can be started immediately after receiving orders, avoiding delays in raw material procurement and ensuring stable delivery.
3. Customization services: multiple customizations to meet customer needs in all scenarios
Facing the differentiated needs of customers, Lixian Oumu Woolen Textile Co., Ltd. provides all-round customized services, covering the entire process of raw materials, specifications, processes, and packaging:
- Customized raw materials: According to customer needs, we can customize yarns of various materials such as pure wool, wool blends, recycled fibers, functional fibers, etc., and accurately control the wool content (5%-100%) to balance cost and quality.
- Specification customization: Supports full customization of count, strand count, twist, color number, from woolen wool to worsted yarn, from regular colors to Pantone special colors, meeting the needs of different scenarios such as clothing, home textiles, and hand-knitting.
- Process customization: Provides various process options such as ring spinning, air-jet spinning, siro spinning, etc., and can customize anti-pilling, anti-static, soft and skin-friendly and other special functional treatments.
- Batch flexibility: Whether large-volume wholesale or small-volume procurement, sample customization, the company treats everyone equally and responds efficiently to truly achieve "stable production for large orders and profitability for small orders."
4. The off-season is not slow: cultivate customers deeply and accumulate momentum in the peak season
The off-season is the golden time to delve into the market and serve customers.Lixian Oumu Woolen Textile Co., Ltd. takes the initiative. On the one hand, it maintains old customers and provides value-added services such as order optimization, new product trial spinning, and technical guidance to consolidate long-term cooperation; on the other hand, it opens up new customers. For e-commerce brands, independent designers, and foreign trade small B customers, it launches "Small order customization green channel" to quickly seize market segments. At the same time, the company uses the off-season to optimize product structure, upgrade production processes, and reserve high-quality raw materials to accumulate strength for the upcoming peak sales season, ensuring rapid response and efficient delivery when the peak season arrives, and achieving a virtuous cycle of "stable operations in the off-season and market grabs in the peak season." Conclusion Market changes are both a challenge and an opportunity for transformation. Lixian Oumu Woolen Textile Co., Ltd. is based on flexible production and customized services as its wings. It accurately grasps the new market trends and efficiently meets the wool wholesale, procurement and customization needs of various customers. Regardless of the size of the order or the complexity of the demand, the company always adheres to the commitment of high quality, fast delivery, and excellent service, and works hand in hand with its customers to transcend the industry cycle and develop a win-win future!